The complexity of Facebook Ads Manager
Missteps easily lead to negative ROAS
Facebook Ads Manager usability
Across marketers, the Facebook Ads Manager is known for being full of bugs, user-unfriendly, and full of inconsistent workflows.
Facebook ranks ads based on their relevance, budget, and post-click-experience. Inaccurate targeting damages your evaluation.
Facebook reduced the number of accessible interests for marketers to cut complexity, which makes precise targeting more difficult.